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(210) 535-0797

About Us

TSelma by Tracie Satel Beeler

It all began with a little girl's dream that kindled over the years into my passion for jewelry design.  I am Lebanese and was born into a retail family.  My grandmother, Selma Satel, started an exclusive men’s store in Alamo Heights TX in the 1950’s. Needless to say, fashion is in my blood.  As a little girl, I remember going to Satel’s and trying to run the show.  I just dreamed of having my own line one day.  Of course, I wanted to design and make everything myself.
Although design has always been my main passion, I ventured into the corporate world for several years.  I met many people and loved working with them, but having a corporate job just wasn't my passion.
While living in Los Angeles, I would always draw design sketches at night just for fun. I'd tuck them away, only dreaming of how I'd use them.  One day I decided pull out those old sketches and put some of my designs together.  That's when things really took off.
I now live out my true passion, designing high quality necklaces, bracelets and earrings, all uniquely hand crafted from real stone and metal.  These one-of-a-kind pieces can be added-on to and layered, making these pieces fun to own for a lifetime! This little girl's dream has come true and I would love to share it with you!

Tracie Satel Beeler

Call Us Today At ♦ (210) 535-0797

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