TSelma by Tracie Satel Beeler
It all began with a little girl's dream that kindled over the years into my passion for jewelry design. I am Lebanese and was born into a retail family. My grandmother, Selma Satel, started an exclusive men’s store in Alamo Heights TX in the 1950’s. Needless to say, fashion is in my blood. As a little girl, I remember going to Satel’s and trying to run the show. I just dreamed of having my own line one day. Of course, I wanted to design and make everything myself.
Although design has always been my main passion, I ventured into the corporate world for several years. I met many people and loved working with them, but having a corporate job just wasn't my passion.
While living in Los Angeles, I would always drew design sketches at night just for fun. I'd tuck them away, only dreaming of how I'd use them. One day I decided pull out those old sketches and put some of my designs together. That's when things really took off.
I now live out my true passion, designing high quality necklaces, bracelets and earrings, all uniquely hand crafted from real stone and metal. These one-of-a-kind pieces can be added-on to and layered, making these pieces fun to own for a lifetime! Each piece is very high quality so they can be passed down from generation to generation. This little girls dream has come true and I would love to share it with you!
Tracie Satel Beeler